Learn Google Analytics

Get scheduled email reports from the new Google Analytics

Google Analytics allows you to email reports from your account. This enables you to share reports with people who don't have access to your Google Analytics account, including people who are only interested in specific reports from Google Analytics. You can control which format the reports are sent in, and the frequency with which they are emailed. This lesson shows you how to set up email reports from Google Analytics, as well as pointing out a couple of things you should be aware of when setting them up.

Grant other users access to a Google Analytics account

When you're working in a web team, it can be useful for everyone in the team to have access to Google Analytics for the website(s) you're working on. This lesson shows you how to configure Google Analytics so that multiple users can access one or more profiles in your account, and shows you a quick way to allow a user to access multiple profiles in the same Google Analytics account.

What is the Bounce Rate in Google Analytics?

Bounce Rate refers to the number of visitors who come to your site and then leave again without visiting any other pages on your website.

Reducing the Bounce Rate on your website

A high bounce rate on a website indicates that your visitors are not engaging once they arrive on your website. That means your website isn't as effective as it could be. Find out here how to reduce your bounce rate.

Configuring Ecommerce tracking in Google Analytics

 If you have an ecommerce website, you can enable ecommerce tracking in Google Analytics. This gives you detailed (but aggregate) information about sales you make through your online store. Once you have that, you can then track back and examine the analytics data for visits with sales vs visits without sales.

There are two steps to enabling ecommerce tracking in Google Analytics.

Linking Google Analytics and Google Adwords

If you are using Google Adwords to drive traffic to your site, you absolutely should link your Google Adwords account with your Google Analytics account. If you don't, you are missing out on a lot of important analytics data, as well the opportunity to truly measure the ROI on your Google Adwords campaigns.